Vault of Kuriosities
Mastercard Canada

Copywriting

Content Creation

XM Production

Step right up to priceless moments

In 2022, Mastercard, the official partner of Cirque du Soleil, elevated the magic of Kurios® by offering fans an unforgettable, interactive experience. Tasked with designing an engaging activation for the Mastercard Lounge, we created a captivating 16ft wall experience, inspired by the steampunk essence of Kurios®. 

The wall invited showgoers to dive behind the curtain, unlocking exclusive behind-the-scenes content about the performers, intricate show mechanics, and the artistry that brings the spectacle to life. Visitors used a special “Mastercard” to tap into various parts of the wall, unveiling hidden stories and elements that celebrated the wonder of Kurios®.

With every tap, attendees discovered new dimensions of the show, proving that Mastercard doesn’t just partner with experiences—it transforms them into something truly priceless.