Hi! I'm Jasmin.
But you can call me Jas.
But you can call me Jas.
With a degree in journalism, I’ve always been uber-curious about storytelling, people and love asking good questions (don't worry, I have boundaries).
After a year-long spontaneous adventure where I taught English in Japan (my parents call it escaping adulting, I call it one of the best decisions I ever made), I transitioned into advertising where I dabbled in copywriting, creative strategy and social media management. I've working with clients ranging from heavy-hitters like Molson Canadian and General Mills to heartwarming small businesses like Dandylion. I’ve had the chance to craft stories for brands of all sizes, always with a focus on bringing content to life in a way that feels personal, authentic and memorable.
When I'm not thinking of my next pithy headline, you can find me doing some type of workout (my hyperfixation at the moment is reformer pilates – I'm just a girl), playing with my pup Dash, cooking my way through my cookbook collection or spending way too much money on flat whites across the city.