DANDYLION  
Dandylion World

Copywriting

Brand Strategy

Content Creation

Community Management

Customer Care Management

Partnerships 

Retail Expansion

Email Marketing

A gentler way to dog care

Founded in 2022, Dandylion set out to redefine dog care and grooming with ultra-gentle, human-grade formulations crafted for even the most sensitive pups. With better-for-you ingredients and aesthetic packaging designed to be displayed, the brand quickly made waves in the pet care space.

The brand-building journey included cultivating a thriving online community, managing a robust social media presence that grew to over 30K followers in just about a year (now 50K, but who's counting?) (just kidding, of course we're counting) in addition to fostering engagement through strategic campaigns and a loyal rep program.

Offline, the brand’s presence came to life through thoughtful events like holiday markets, pop-ups, campaigns like the #CleanPawsClub and the highly anticipated Superfresh Dandylion Dog Wash—its biggest event of the year.