Cooking with Coca-Cola
Coca-Cola US.
Copywriting
Content Creation
Editing
Cooking with Coca-Cola
Coca-Cola US.
Copywriting
Content Creation
Editing
Serving up a one-of-a-kind experience.
In 2022, Coca-Cola launched a nationwide shopper experience contest in Canadian grocery stores, offering an unforgettable prize: a one-on-one cooking experience with renowned chefs Robert Irvine and Chuck Hughes.
The creative brought this culinary journey to life through carefully crafted touchpoints, including personalized recipe cards, winner letters, email invitations, and custom Zoom screen backgrounds. Each element was designed to enhance the winners' experience and make the contest as memorable as the chefs themselves.
WINNER CONGRATULATIONS LETTER
RECIPE CARD
ZOOM SCREENS